Let’s call it a concept. To name and shame, it goes without saying is an interesting moralistic tool, used to punish those who are purported to have committed a crime or wandered off the path that keeps society together.
Like those Ronseal adverts, name and shame does exactly what it says – in this case – on a metaphorical tin, it punishes those that affronted others by revealing what their misdemeanours were.
So, for example, earlier this month, Anne Widdecombe, the former Conservative MP, said she wants to name and shame those who get excessively drunk on the weekend and breach the peace.
“Then people going out specifically to get drunk would risk finding themselves in court on the Monday with their names and photographs in the papers,” she explained.
The idea being, of course, that having experienced public humiliation, people subsequently clean up their acts. It acts as a deterrent.
On the flip side, the argument against it is that it can be construed as a sort of witch-hunt, unjustly embarrassing people. For example, last month, students at a school in Oxfordshire went on protest after such a policy was introduced. Larkmead School felt that putting up a notice board with the photos of underperforming students. Needless to say it backfired.
In our industry, such a thing is going to be piloted by the Trustworthy Internet Movement (TIM), a non-profit, vendor neutral organisation that looks to bring innovative solutions to the many tricky problems that exist in the digital world of the internet.
What it is proposing to do is publish the names of websites that perform well in terms of security and those that fall short of what TIM deems to be acceptable. The obvious outcome, it hopes, is for those who are grace the “wall of shame” to remedy whatever security faults they have.
It aims to focus the initial testing on a website’s use of secure sockets layer (SSL) to encrypt data between a user’s web browser and the website. Or, in short, it obfuscates some of your internet traffic. As the BBC reports, it is often used to protect, for example, sensitive data that people want kept private for obvious reasons, like credit card numbers that zip along the virtual highway when people purchase goods or access a service.
The reason for choosing SSL as a barometer of a website’s security is because it is “one of the fundamental parts of the internet,” explained Philippe Courtot, founder of TIM and chief security officer at the security firm Qualys. Indeed, it’s a fair point, we can’t argue much with that.
Using ethical hacking techniques, TIM will ethically hack selected websites to gauge how secure they are, the results of which, good or bad, being published online for everyone’s perusal. The web being the web, you’ve got a global readership. This will matter. After all, when you have a rep to protect, it pays to ensure one’s name lives up to it.
Do let us know what your thoughts are on this blog and whether you think naming and shaming in this context is an innovative step forward or a sort of misadventure that might fuel animosity if anything.
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