It seems like there was never a time when Twitter wasn’t around, such is its ubiquity in contemporary society. From the general public posting ramblings to celebrities waxing lyrical about their lifestyles to the government keeping the public updated about its various endeavours (many of which no doubt centre on the economy!), this social media site has grown exponentially in the last few years.
Twitter has, in short, transformed the way we interact with one another, how we communicate news and information in general and how businesses and organisations conduct their operations. Its success is owed to its simplicity and unmediated real-time nature, USPs that manage to appeal to a wide demographic of people.
The IT security market is no stranger to this medium, which is ideally suited to recruitment. Whether it’s used to source or post job vacancies in, for example, the information security, technical risk or IT forensics professions, or as a means of networking with industry specialists, Twitter is the perfect tool for businesses and prospective employees to connect.
When using Twitter as a recruitment service helpful tips might include utilising hashtags so that tech-savvy professionals looking for work can easily find a job in their given field. For example, let’s say someone is looking for positions in information security – Acumin would post the following “#infosecjobs” in a tweet with an appropriate link to a specific job. This creates an easily searchable trend, which simply cuts out all the clutter and connects agencies to professionals in a simple and efficient way.
Organisations wanting to headhunt professionals in their sector can take advantage of the many Twitter offshoots, which offer unique ways of engaging with the medium. Take for example http://www.wefollow.com, a user-generated Twitter directory which like the service itself, operates on a simple interface.
Equally, there are ample aggregators out there specifically aimed at bringing together jobs in the information security and risk management sector, which can be discovered by conducting a simple search. Check out, http://www.twitjobsearch.com as just one example of this.
Professionals and agencies working in any given sector can keep a real-time conversation going through their own tweets, @ replies, and retweets. It can be a great tool for keeping abreast of industry developments by following businesses and specialists within the sector. There is a lot of following on Twitter and features such as suggested follows and browsing others’ connections make targeting appropriate sources easier. To this effect a budding IRM professional might demonstrate gravitas and expertise through posting comments and links about relevant developments in their sector, content an employer might chance upon which also enhances the poster’s own brand.
It’s about the two-way conversation – are you tweeting today?
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